Brand Thinking for 
Telecom Companies

According to a 2019 Brand Finance Report, telecom brands continue to “struggle to earn the respect of consumers.” The telecom industry ranked last for both reputation and trust – but it doesn’t have to stay that way. Download our free guide to learn how you can improve and better leverage your brand image through brand consistency.

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What you'll learn:

   What brand image is

   Why telecom companies should pay attention to brand image

   How telecom companies can build a strong brand image

   How brand management software can help improve brand image through consistency 

   How Frontify helped Vodafone maintain its strong brand positioning

Download Your Guide

Frontify allows us to continuously cooperate with over 40 different external partners, a total of 500 people, through the same platform.

Julia Arnold
Vodafone

Increased Brand Awareness

Based on a 2019 survey of U.S. and U.K. consumers, 84% said brand recognition is an important factor when choosing a financial institution. Brand consistency increases awareness and improves brand recognition.

Increased Loyalty & Revenue

By improving consistency, financial brands increase consumer awareness, trust, and loyalty, all of which lead to an increase in revenue. One estimate puts the increase at 23%.

Increased Trustworthiness

Based on Edelman’s 2020 Trust Barometer, financial services ranked last out of 15 industries when it came to consumer trust. Consistency leads to a less fragmented brand experience, which consumers say increases trustworthiness.

Telecom Companies That Already Trust In Frontify

How Telecom Companies Can Build a Strong Brand Image

Determine Your Unique Value Proposition

In an industry with little product differentiation – like telecom – you need to find what makes your brand truly rise above your competitors. This is your unique value proposition.

Perfect Your Brand Personality

Once you’ve decided on the brand image you want to create to stand out among competitors, you need to revisit your brand identity. Ask yourself, do your brand colors, logo, voice, tone, and messaging work together to reinforce that image?

Be Consistent

Strong brands are recognizable because they’re consistent at every customer touchpoint. And because 90% of consumers expect consistency across all platforms and channels, when brands meet their expectations, they generate trust, and trust generates loyalty. In fact, brands that are consistent can increase revenue by 23%

Why Brand Consistency Is Crucial for Telecom Companies

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