The State of 
Brand Ownership

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69% of all employees we asked in our survey desire greater ownership in the development and management of the brand.

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Explore the current state of brand ownership in top enterprise companies.

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Discover top insights from 750+ leaders from brand, marketing, and design teams at major corporations around the globe.

Get Top Insights On:

   How brand ownership is seen in top enterprise organizations

   What extend employees feel connected to the brand

   Their wish to be more involved in shaping and developing their brand

About the Report

After surveying hundreds of employees from top enterprise companies, we’ve discovered a clear pathway for businesses to take, and uncovered a few hidden pitfalls to avoid. Spoiler alert: it all boils down to brand ownership.